Friday, May 13, 2016

McDonald's stops sending to schools man who says he lost much weight eating only at McDonald's, including Big Macs and fries

Photo via flickriver.com
McDonald’s has stopped "giving nutrition advice to students in schools, pulling back on a program that critics said was a subtle form of fast-food marketing that could imperil kids’ health and understanding of nutrition," Roberto Ferdman reports for The Washington Post.

The company had been sending to schools "a middle-aged teacher from Iowa who came to fame after claiming to have lost almost 60 pounds eating only McDonald’s," including Big Macs and french fries, Ferdman writes.

"McDonald’s said in a statement this week that Cisna stopped those visits last fall, after a Washington Post article highlighted how McDonald’s used its relationship with local schools and teachers’ associations to get its message in front of students. . . . McDonald’s had long defended the practice, saying that Cisna’s presentation was about choice, not about eating McDonald’s. But critics argued it amounted to little more than a veiled attempt to woo customers at a young and impressionable age."

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